Backside Health Corp, the manufacturer and retailer of a very successful home-exercise device called Buns of Fury, is distressed by the emergence of a competitor marketing a strikingly similar product named Ferocious Buttocks. The Ferocious Buttocks machine is sold at a lower price than Buns of Fury on account of the substandard materials used in its construction. Backside Health wants to sue the competitor on the basis of trademark infringement. How should it characterize the alleged infringement? What remedies may be available? Briefly outline each remedy and discuss which are preferred.