Instructions: Your instructor may ask you to do this exercise individually or as part of a group. Select a local business with which you (or group members) are familiar. Complete the following activities.

Activity—Perform a SWOT analysis for the business.

Strengths:

Weaknesses:

Opportunities:

Threats:

Activity 2—Write a statement of the business’ s current strategy.

Activity 3—Decide on a goal you would like the business to achieve in two years, and write a statement of proposed strategy for achieving that goal.

Activity 4—Write a statement describing how the proposed strategy will be implemented.

Activity 5—What have you learned from this exercise?