Question: What is dominant design? Why is it so important for a firm to win the battle in establishing a dominant design? Identify what actions/strategies could

What is dominant design? Why is it so important for a firm to win the battle in establishing a dominant design? Identify what actions/strategies could be used to swing the balance in favour of the firm.

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Dominant Design Winning the Battle for Market Allegiance In the arena of management the concept of dominant design plays a crucial role in shaping tec... View full answer

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