Tania Wells owns and operates Gym Gear R Us, a growing internet business that specialises in the sale of gym wear for men, women and children. Tania designs her products but has them manufactured offshore. Since starting the business three years ago, she has been able to build the company to the point where it is now generating annual sales in excess of $1 million. Tania’s long-term plans include reaching a sales target of $3 million within the next three years. She is clear about a number of things that are critical to the business:

• product quality and a variety of product offerings

• quick order-turnaround times and speed of delivery to customers.

Even though there are many individual customers, Tania wants to develop a customer development model that will identify the key issues associated with building stronger customer relationships.

Required

Identify some of the key components suitable for inclusion in a customer development model for Gym Gear R Us.