Using figure 1.5 as an example, develop an internal value chain for an airline such as Virgin Australia.

Figure 1.5

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Inbound logistics supply of grapes and packaging/production Research and development • wine varleties production and process innovations Design • system design (I.e. production and management accounting system design) materials • support department supplies Marketing and customer support • product support Outbound logistics Production • wine manufacturing, including wine production and bottling • product delivery Support activities (e.g. accounting, human resources, information technology, purchasing) Primary activities