Using figure 1.5 as an example, develop an internal value chain for an airline such as Virgin Australia.

Figure 1.5

Inbound logistics supply of grapes and packaging/production Research and development wine varleties production and process innovations Design system design (I.e. production and management accounting system design) materials support department supplies Marketing and customer support product support Outbound logistics Production wine manufacturing, including wine production and bottling product delivery Support activities (e.g. accounting, human resources, information technology, purchasing) Primary activities