As athletic programs director for a large metropolitan park and recreation department, you have a dream of hosting a marathon, mini-marathon, or perhaps a triathlon in your city. You have everything you need in terms of facilities, volunteers, and administrative support, but the director has told you the event must be entirely self-supporting. The only real answer is to obtain a sponsor for the event. Develop a proposal to be presented to a potential sponsor. What sponsors would you approach? What potential sponsors might be inappropriate for this type of event?