Buy-Smart is a successful business-to-business wholesaler, serving the needs of traders, hotels, restaurants, caterers, and offices. They offer a wide variety of merchan-dise ranging from groceries, apparel, footwear, and electronics to office supplies, housekeeping, DIY, and home improvement products. Until now, Buy-Smart has focused on its own operating and financial performance only. Its performance measure-ment system includes measures of financial success (such as gross profit), and indicators of quality (such as customer satisfaction, product returns, and amount of unsaleable food).

Explain why it is useful to expand the perspective of Buy Smart’s performance measurement to the supply chain as a whole (macro view)!