The manager of operations of Air Canada is trying to decide whether to adopt a new discount

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The manager of operations of Air Canada is trying to decide whether to adopt a new discount fare. Focus on one 134-seat airplane now operating at a 56 percent load factor. That is, on average the airplane has 0.56×134=75 passengers. The regular fares produce an average revenue of $0.12 per passenger-kilometre. 

Suppose an average 40 percent fare discount (which is subject to restrictions regarding time of departure and length of stay) will produce three new additional passengers. Also suppose that three of the previously committed passengers accept the restrictions and switch to the discount fare from the regular fare. 

1. Compute the total revenue per airplane-kilometre with and without the discount fares. 

2. Suppose the maximum allowed allocation to new discount fares is 50 seats. These will be filled. As before, some previously committed passengers will accept the restrictions and switch to the discount fare from the regular fare. How many will have to switch so that the total revenue per kilometre will be the same either with or without the discount plan?

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Related Book For  answer-question

Management Accounting

ISBN: 978-0132570848

6th Canadian edition

Authors: Charles T. Horngren, Gary L. Sundem, William O. Stratton, Phillip Beaulieu

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