Ventus Power Systems is a successful German producer of wind turbines and has gained a reputation as the market leader and technological pacesetter in the industry. Right from its start, Ventus’ strategy featured innovation and reliability for customers. Ventus produces the wind turbines in-house but collaborates with several suppliers that provide different raw materials and electronic components. The software of the wind turbines is coded by Ventus’ own programmers and engineers.
In the recent past, however, Ventus had problems recruiting enough programmers. Besides, a specialized supplier’s delivery performance has dramatically dropped, lead-ing to unacceptable order fulfillment cycle times.
Discuss how Ventus can solve its problems. Sketch a strategy map using the framework of the supply chain scorecard to define a strategy that can cope with the situation for the long-term!