The founders and initial management team at Xeros want to do as good a job as possible
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The founders and initial management team at Xeros want to do as good a job as possible collecting competitive intelligence in an ethical manner to determine if largescale manufacturers of washing machines (e.g., Whirlpool, GE, and LG Electronics) are trying to copy its innovative washing machine. Suggest some specific trade shows, industry-related magazines and periodicals, and Web sites the company should pay attention to as part of its competitive intelligence efforts.
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Entrepreneurship Successfully Launching New Ventures
ISBN: 9780132555524
4th Edition
Authors: Bruce R. Barringer, R. Duane Ireland
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