Bomuldstaft AS is considering two new colours for their umbrella products – emerald green and shocking pink. Either can be produced using present facilities. Each product requires an increase in annual fixed costs of €400 000. The products have the same selling price (€10) and the same variable costs per unit (€8).

Management, after studying past experience with similar products, has prepared the following probability distribution:

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Event (units demanded) Emerald green umbrella 50 000 0.0 Probability for Shocking pink umbrella 0.1 100 000 0.1 0.1 200 000 0.2 0.1 300 000 0.4 0.2 400 000 0.2 0.4 500 000 0.1 0.1 1.0 1.0 Required 1 What is the breakeven point for each product? 2 Which product should be chosen, assuming the objective is to maximise expected operating profit? Why? Show your computations. 3 Suppose management is absolutely certain that 300 000 units of shocking pink will be sold, but it still faces the same uncertainty about the demand for emerald green as outlined in the problem. Which product should be chosen? Why? What benefits are available to management from having the complete probability distribution instead of just an expected value?