1. Does the pay-per-click business model pioneered by GoTo.com and Google constitute a paradigm shift? How? What...
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1. Does the pay-per-click business model pioneered by GoTo.com and Google constitute a paradigm shift? How? What are the implications for other enterprises?
2. What is Google trying to do strategically? How should competitors like Microsoft respond?
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1 Absolutely Pay per click is disrupting the CPM model of advertising and is potentially disruptive ...View the full answer
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ISBN: 978-0538751063
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Authors: Charles W. L. Hill, Gareth R. Jones
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