a. What are Wynn Resorts distinctive resources and competencies? b. What is the industry structure in which

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a. What are Wynn Resorts’ distinctive resources and competencies?

b. What is the industry structure in which Wynn Resorts operates?

c.  What is Wynn Resorts’ business level strategy, and how is it executed?

d. What is Wynn Resorts’ international strategy and what are the risks associated with it?

e. What are the strategic issues that need to be addressed by Wynn Resorts at this stage?


The case details the history and growth of Wynn Resorts Ltd., under its founder, Stephen  Wynn. From a rather humble background, and armed with unbounded ambition and vision, Steve Wynn developed a global gambling behemoth, catering to high-end gamblers in Las Vegas and Macau. The case details how Steve Wynn used both bold and big alliances and paid attention to details in running his rapidly growing casino and hotel business, to lead one of the most successful gambling and entertainment companies in the industry. With entry into Macau, a thriving province of China, Wynn steered the company to a different regulatory, political, and cultural context, with potentially huge risks and rewards. The case concludes with details of some of the risks and concerns, and requires students to come up with strategies to deal with the issues identified.

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Strategic management an integrated approach

ISBN: 978-0538751063

9th edition

Authors: Charles W. L. Hill, Gareth R. Jones

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