Employee recognition plans are growing in popularity. There has been some debate in research literature suggesting that once incentives are provided, that they are viewed as entitlements by employees and therefore become non-removable. Assume you are working for your local university or college in the HR department. Due to financial restraints it has been suggested that the university eliminate a $ 5000 gift certificate award offered to professors who publish in specific top-tier journals (which cost the university $225,000 last year alone). Interview two professors in your university or college to understand their position on the incentive. Based on the information provided in this chapter and your interviews, draft a memo to faculty assuming you were forced to adopt the cut and effectively communicate the change.