1. Describe the kinds of data being analyzed by the companies in this case. 2. How is...
Question:
1. Describe the kinds of data being analyzed by the companies in this case.
2. How is this fine-grained data analysis improving operations and decision making in the companies described in this case? What business strategies are being supported?
3. Are there any disadvantages to mining customer data? Explain your answer.
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1 Data about ebook purchases and reading habits are being collected and potentially sold to book publishers The data include whether a book is complet...View the full answer
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Related Book For 
Management Information Systems Managing the digital Firm
ISBN: 978-0133898163
14th edition
Authors: Kenneth C. Laudon, Carol Guercio Traver
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