Conduct a study on selling diamonds and gems online. Access such sites as www.bluenile.com , www.diamond.com ,
Question:
Conduct a study on selling diamonds and gems online. Access such sites as www.bluenile.com , www.diamond.com , www.thaigem.com , www.tiffany.com , and www.jewelryexchange.com.
1. What features do these sites use to educate buyers about gemstones?
2. How do these sites attract buyers?
3. How do these sites increase customers’ trust in online purchasing?
4. What customer service features do these sites provide?
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1 The sites have information about the quality and types of gemstones including the form of a tutori...View the full answer
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Related Book For 
Management Information Systems
ISBN: 978-1118895382
3rd edition
Authors: R. Kelly Rainer, Brad Prince, Hugh J. Watson
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