How do customer relationship management systems help firms achieve customer intimacy? 1. Define customer relationship management and
Question:
How do customer relationship management systems help firms achieve customer intimacy?
1. Define customer relationship management and explain why customer relationships are so important today.
2. Describe how partner relationship management (PRM) and employee relationship management (ERM) are related to customer relationship management (CRM).
3. Describe the tools and capabilities of customer relationship management software for sales, marketing, and customer service.
4. Distinguish between operational and analytical CRM.
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1 Customer relationship management A business and technology discipline that uses information systems to coordinate all of the business processes surrounding the firms interaction with its customers i...View the full answer
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Related Book For 
Management Information Systems Managing the Digital Firm
ISBN: 978-0133050691
13th edition
Authors: Ken Laudon, Jane P. Laudon
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