Question: How do customer relationship management systems help firms achieve customer intimacy? 1. Define customer relationship management and explain why customer relationships are so important today.

How do customer relationship management systems help firms achieve customer intimacy?

1. Define customer relationship management and explain why customer relationships are so important today.
2. Describe how partner relationship management (PRM) and employee relationship management (ERM) are related to customer relationship management (CRM).
3. Describe the tools and capabilities of customer relationship management software for sales, marketing, and customer service.
4. Distinguish between operational and analytical CRM.

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