Toronto-based Mercedes-Benz Canada: Fifty-five car dealers provided customer data on an ad hoc basis. No real incentive
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Toronto-based Mercedes-Benz Canada: Fifty-five car dealers provided customer data on an ad hoc basis. No real incentive for dealers to share information with the company. How could customer relationship management (CRM) and partner relationship management (PRM) systems help solve this problem?
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Comprehensive CRM packages contain modules for partner relationship management PRM and employee rela...View the full answer
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Related Book For 
Management Information Systems Managing the digital Firm
ISBN: 978-0133898163
14th edition
Authors: Kenneth C. Laudon, Carol Guercio Traver
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