Toronto-based Mercedes-Benz Canada, with a network of 55 dealers, did not know enough about its customers. Dealers

Question:

Toronto-based Mercedes-Benz Canada, with a network of 55 dealers, did not know enough about its customers. Dealers provided customer data to the company on an ad hoc basis.
Mercedes did not force dealers to report this information. There was no real incentive for dealers
to share information with the company. How could CRM and PRM systems help solve this problem?