The income statement from Ford€™s annual report appears as follows in summary form. (This information was obtained from the company€™s Web site,www.ford.com.)

Required:

a. The financial information in the company€™s annual report was prepared primarily for shareholders and creditors in accordance with U.S. Generally Accepted Accounting Principles (U.S. GAAP). Does the income statement provide enough detailed information for managers at Ford? Explain.

b. Provide at least three additional detailed pieces of financial information that would help managers evaluate performance at Ford.

c. Provide at least two non-financial measures that would help managers evaluate performance at Ford.

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Ford Motor Co. Consolidated Income Statement for the Years Ended December 31 (in millions) 2014 2013 $ 144,077 $ 146,917 Revenue Expenses: Cost of goods sold Selling, administrative and other costs (123,516) (17,121) (125,195) (16,244) (829) 2,526 (797) 543 Interest expense Other income Net income 3,186 7,175