Pepsi produces Fritos and Lays potato chips in addition to its basic soft-drink products. Discuss potential ways
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Pepsi produces Fritos and Lays potato chips in addition to its basic soft-drink products. Discuss potential ways that this business combination might increase value.
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There may be economies of scope such as in jointly m...View the full answer
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Related Book For 
Managerial Economics and Organizational Architecture
ISBN: 978-0073375823
5th edition
Authors: James Brickley, Jerold Zimmerman, Clifford W. Smith Jr
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