Visit the New Belgium Brewing Web site (www.newbelgium.com) to learn more about the company. The company has a strong culture that values environmental sustainability. Here are its core beliefs:

We believe, to be environmental stewards, we need to:

a. Lovingly care for the planet that sustains us.

b. Steward natural resources by closing the loops between waste and input.

c. Minimize the environmental impact of shipping our beer.

d. Reduce our dependence on coal-fired electricity.

e. Protect our precious Rocky Mountain water resources.

f. Focus our efforts on conservation and efficiency.

g. Support innovative technology.

h. Model joyful environmentalism through our commitment to relationships, continuous improvement, and the camaraderie and cheer of beer.

How do the stated core values fit with the employee relations activities described in the case? How do these company values compare to those of other companies where you have worked? How do the values of New Belgium compare to your own personal values? Do you think you could fit into the employee community at New Belgium? For example, would you be willing to sacrifice part of your bonus to support the higher cost of wind power, as did all the employees at New Belgium? Be prepared to explain your answers to these questions when called upon by the instructor.