The Family Store is a small chain of local convenience stores that is run by senior family members with more junior family members in management positions in the organization. Employee turnover in both Head Office and the retail stores and reductions in sales have occurred in the past year and a half, have caused the president to ask for consulting help. The executive team is composed of the three founding brothers and two of their children, one of whom is a woman.

Given the nature of the feedback you have received from the customers and employees, what are your major concerns about presenting this information back to the senior executives to avoid defensiveness? Which attributes of supportive communications will be most important and why?