A local guesthouse/B&B requires advice on setting up a customer database for direct marketing purposes. Describe the
Question:
A local guesthouse/B&B requires advice on setting up a customer database for direct marketing purposes. Describe the qualities it should consider in order to create an effective database?
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Answer rating: 100% (3 reviews)
Creating an effective customer database for direct marketing purposes is an essential step for any business be it a local guesthouse or a BB There are ...View the full answer
Answered By
Ali Khawaja
my expertise are as follows: financial accounting : - journal entries - financial statements including balance sheet, profit & loss account, cash flow statement & statement of changes in equity -consolidated statement of financial position. -ratio analysis -depreciation methods -accounting concepts -understanding and application of all international financial reporting standards (ifrs) -international accounting standards (ias) -etc business analysis : -business strategy -strategic choices -business processes -e-business -e-marketing -project management -finance -hrm financial management : -project appraisal -capital budgeting -net present value (npv) -internal rate of return (irr) -net present value(npv) -payback period -strategic position -strategic choices -information technology -project management -finance -human resource management auditing: -internal audit -external audit -substantive procedures -analytic procedures -designing and assessment of internal controls -developing the flow charts & data flow diagrams -audit reports -engagement letter -materiality economics: -micro -macro -game theory -econometric -mathematical application in economics -empirical macroeconomics -international trade -international political economy -monetary theory and policy -public economics ,business law, and all regarding commerce
4.00+
1+ Reviews
10+ Question Solved
Related Book For
Marketing Tourism And Hospitality Concepts And Cases
ISBN: 9783030641108
1st Edition
Authors: Richard George
Question Posted:
Students also viewed these Business questions
-
A local oriental rug cleaning company has contacted you for advice on setting up its customer database. It needs this database for customer-relationship management and for direct marketing of new...
-
Planning is one of the most important management functions in any business. A front office managers first step in planning should involve determine the departments goals. Planning also includes...
-
Identify the process evaluation article that you chose and explain why you selected this example. Describe the purpose of the evaluation, the informants, the questions asked, and the results of the...
-
A fair die is tossed until all the numbers have been seen at least once. Let N be the number of tosses this requires. Find E(N). [Hint: Let N; be the number of tosses until i different numbers have...
-
You are trying to raise a bicycle wheel of mass m and radius R up over a curb of height h. To do this, you apply a horizontal force F (Fig. 11.52). What is the smallest magnitude of the force F that...
-
How is the weight of an animals brain related to the weight of its body? Researchers collected data on the brain weight (in grams) and body weight (in kilograms) for 96 species of mammals. The...
-
Purina entered in a contract with the defendant to sell the defendant piglets, known as weanlingsbaby pigs that have been weaned. It is uncontested that the buyer breached and that Purina is entitled...
-
Missouri Corporation shows the following information concerning the work in process at its plant: Beginning inventory was partially complete (materials are 100 percent complete; conversion costs are...
-
Introduction : provide the reader a bulleted list of all the points your will discuss in the presentation. Database Management Systems: identify some basic concepts associated with database...
-
What are the main reasons why small tourism and hospitality businesses should engage with consumers through digital marketing and social media?
-
What is conversion rate? And explain why is it important in monitoring Web traffic?
-
Transfer of Receivables with Recourse Bryant Inc. factors receivables with a carrying amount of $200,000 to Warren Company for $190,000 on a with recourse basis. The recourse provision has a fair...
-
Discuss whether the company should raise finance (via any means) if it has a project available with a net present value of BD 10million
-
Why would a company issuing new stock "provide an exit for its existing investors by issuing more shares of common stock and allowing them to sell their shares of stock to the new investors"?
-
Respond agreeing or disagreing to the following discussion, please elaborate and explain why: I cannot believe we made it this far. My team has tried so many things that will make our bank profitable...
-
Imperative Corporation has cash-on-hand of $250,000, receivables of $300,000, payables of $350,000, inventory of $1 million, and net fixed assets of $20 million. The company's sales revenues for the...
-
The Eurocurrency market is the Question 19 options: a) medium-term portion of the Euromarket. b) short-term portion of the Euromarket. c) long-term portion of the Euromarket. d) None of the above.
-
You have just finished presenting a summary of this years financial results to the board of directors. Included in your presentation was an income statement including both basic and diluted EPS...
-
Time Solutions, Inc. is an employment services firm that places both temporary and permanent workers with a variety of clients. Temporary placements account for 70% of Time Solutions' revenue;...
-
Explain how to design a customer value-driven marketing strategy.
-
Call the central reservation number of two hotels. Request information on room availability, different room types, and price for a date one month from now. (Note: Do not make a reservation.) Write up...
-
Many managers view the purpose of business as making a profit, whereas some view the purpose as being able to create and maintain a customer. Explain how these alternative viewpoints could affect a...
-
Differentiate between Organizational Units (OUs) and Groups in Active Directory? What are the benefits of using Organizational Units (OUs) in AD? Discuss the types of Active Directory Groups?
-
Discuss the firm's vulnerabilities and why they failed in maintaining the essential safeguards in computer and network security. Then determine which 3 aspects of the McCumber Cube were neglected.
-
An IT company and a Finance company are combined to form a merged company. You are tasked to: 1. Explain the threat and vulnerability related to the network merger. Remember these should be related...
Study smarter with the SolutionInn App