Many managers view the purpose of business as making a profit, whereas some view the purpose as
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Many managers view the purpose of business as making a profit, whereas some view the purpose as being able to create and maintain a customer. Explain how these alternative viewpoints could affect a company’s interactions with its customers. Use examples to illustrate your answer. If a manager views the purpose as being able to create and maintain a customer, does this mean that the manager is not concerned with profits?
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Marketing For Hospitality And Tourism
ISBN: 9781292363516
8th Global Edition
Authors: Philip Kotler, John T. Bowen, Seyhmus Baloglu
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