Do consumers always follow rational consumer journey cycle approaches when purchasing products such as holidays? Why or

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Do consumers always follow rational consumer journey cycle approaches when purchasing products such as holidays? Why or why not?

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Marketing Tourism And Hospitality Concepts And Cases

ISBN: 9783030641108

1st Edition

Authors: Richard George

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Question Posted: Feb 01, 2024 03:02 AM

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Do consumers always follow rational consumer journey cycle approaches when purchasing products such as holidays? Why or

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The rational consumer journey cycle describes the steps a consumer typically goes through when making a purchasing decision These steps usually includ...View the full answer

Marketing Tourism And Hospitality Concepts And Cases

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