Explain how companies identify attractive market segments and choose a market-targeting strategy.
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Explain how companies identify attractive market segments and choose a market-targeting strategy.
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Identifying Attractive Market Segments Market Research This involves gathering data through surveys focus groups market reports and competitor analysi...View the full answer
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Related Book For
Marketing For Hospitality And Tourism
ISBN: 9781292363516
8th Global Edition
Authors: Philip Kotler, John T. Bowen, Seyhmus Baloglu
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