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Marketing For Hospitality And Tourism(8th Global Edition)

Authors:

Philip Kotler, John T. Bowen, Seyhmus Baloglu

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Book details

ISBN: 1292363517, 9781292363516

Book publisher: Pearson

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Marketing For Hospitality And Tourism Chapter(s) :

Chapter: 1

EXPERIENTIAL EXERCISES:

EE-1
EE-2
EE-3

IN-CLASS GROUP EXERCISES:

IGE-1
IGE-2
IGE-3
IGE-4
IGE-6
IGE-7

Objectives:

Chapter: 2

EXPERIENTIAL EXERCISES:

EE-1
EE-2
EE-3

IN-CLASS GROUP EXERCISES:

IGE-1
IGE-2
IGE-3
IGE-4
IGE-5
IGE-6
IGE-7

Objectives:

Chapter: 3

EXPERIENTIAL EXERCISES:

EE-1
EE-2
EE-3
EE-4

IN-CLASS GROUP ACTIVITIES:

IGA-1
IGA-2
IGA-3

Objectives:

Chapter: 4

EXPERIENTIAL EXERCISES:

EE-1
EE-2

IN-CLASS GROUP ACTIVITIES:

IGA-1
IGA-2
IGA-3
IGA-4
IGA-5
IGA-6
IGA-7

Objectives:

Chapter: 5

EXPERIENTIAL EXERCISES:

EE-1
EE-2

IN-CLASS GROUP ACTIVITIES:

IGA-1
IGA-2
IGA-3
IGA-4
IGA-5
IGA-6
IGA-7
IGA-8

Objectives:

Chapter: 6

Experiential Exercise:

EE-1

IN-CLASS GROUP EXERCISES:

IGE-1
IGE-2
IGE-3
IGE-4
IGE-5
IGE-6

Objectives:

Chapter: 7

Experiential Exercise:

EE-1

IN-CLASS GROUP EXERCISES:

IGE-1
IGE-2
IGE-3
IGE-4
IGE-5
IGE-6

Objectives:

Chapter: 8

Experiential Exercise:

EE-1

IN-CLASS GROUP ACTIVITIES:

IGA-1
IGA-2
IGA-3
IGA-4
IGA-5
IGA-6
IGA-7

Objectives:

Chapter: 9

EXPERIENTIAL EXERCISES:

EE-1
EE-2

IN-CLASS GROUP EXERCISES:

IGE-1
IGE-2
IGE-3
IGE-4
IGE-5
IGE-6
IGE-7
IGE-8
IGE-9

Objectives:

Chapter: 10

Experiential Exercise:

EE-1

IN-CLASS GROUP EXERCISES:

IGE-1
IGE-2
IGE-3
IGE-4
IGE-5

Objectives:

Chapter: 11

Experiential Exercise:

EE-1

IN-CLASS GROUP EXERCISES:

IGE-1
IGE-2
IGE-3
IGE-4
IGE-5
IGE-6
IGE-7

Objectives:

Chapter: 12

EXPERIENTIAL EXERCISES:

EE-1
EE-2

IN-CLASS GROUP EXERCISES:

IGE-1
IGE-2
IGE-3
IGE-4
IGE-5
IGE-6
IGE-7

Objectives:

Chapter: 13

EXPERIENTIAL EXERCISES:

EE-1
EE-2
EE-3

IN-CLASS GROUP EXERCISES:

IGE-1
IGE-2
IGE-3
IGE-4
IGE-5
IGE-6

Objectives:

Chapter: 14

Experiential Exercise:

EE-1

IN-CLASS GROUP EXERCISES:

IGE-1
IGE-2
IGE-3
IGE-4
IGE-5
IGE-6

Objectives:

Chapter: 15

Experiential Exercise:

EE-1

IN-CLASS GROUP EXERCISES:

IGE-1
IGE-2
IGE-3
IGE-4
IGE-5
IGE-6
IGE-7
IGE-8

Objectives:

Chapter: 16

Experiential Exercise:

EE-1

IN-CLASS GROUP EXERCISES:

IGE-1
IGE-2
IGE-3
IGE-4
IGE-5
IGE-6

Objectives:

Chapter: 17

Discussion Questions:

DQ-1
DQ-2
DQ-3
DQ-4
DQ-5

Experiential Exercise:

EE-1

IN-CLASS GROUP ACTIVITIES:

IGA-1
IGA-2

Objectives:

Chapter: 18

Experiential Exercise:

EE-1

IN-CLASS GROUP EXERCISES:

IGE-1
IGE-2
IGE-3
IGE-4
IGE-5
IGE-6
IGE-7

Objectives:

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Marketing For Hospitality And Tourism(8th Global Edition)

Authors:

Philip Kotler, John T. Bowen, Seyhmus Baloglu

Popular items with books

Solution Manual Includes

Book details

ISBN: 1292363517, 9781292363516

Book publisher: Pearson

Marketing For Hospitality And Tourism Chapter(s) :

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