Explain this phrase, coined by Baines, Fill, Rosengren & Antonetti (2019: 511): tourism brands are more than

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Explain this phrase, coined by Baines, Fill, Rosengren & Antonetti (2019: 511): “tourism brands are more than just names and logos”

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Marketing Tourism And Hospitality Concepts And Cases

ISBN: 9783030641108

1st Edition

Authors: Richard George

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Question Posted: Feb 01, 2024 03:04 AM

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Explain this phrase, coined by Baines, Fill, Rosengren & Antonetti (2019: 511): tourism brands are more than

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This phrase by Baines Fill Rosengren Antonetti implies that tourism brands are more than mere symbol...View the full answer

Marketing Tourism And Hospitality Concepts And Cases

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