Explain why it is important to pre-test survey questionnaires as part of a pilot study.

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Marketing Tourism And Hospitality Concepts And Cases

ISBN: 9783030641108

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Authors: Richard George

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Explain why it is important to pre-test survey questionnaires as part of a pilot study.

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Pretesting survey questionnaires as part of a pilot study plays a crucial role in the overall survey ...View the full answer

Marketing Tourism And Hospitality Concepts And Cases

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