What are focus groups? How are they used to help with marketing decisions?

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Marketing Tourism And Hospitality Concepts And Cases

ISBN: 9783030641108

1st Edition

Authors: Richard George

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Question Posted: Feb 01, 2024 03:04 AM

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What are focus groups? How are they used to help with marketing decisions?

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Focus groups are a type of qualitative research technique used by businesses researchers and others ...View the full answer

Marketing Tourism And Hospitality Concepts And Cases

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