Go to the Web site of a major brand of hospitality or travel company. Explain how it
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Go to the Web site of a major brand of hospitality or travel company. Explain how it appeals to different segments through the Web site. Give specific examples.
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To provide a specific example lets explore the website of Marriott International a major brand in the hospitality industry Marriott Internationals web...View the full answer
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Related Book For
Marketing For Hospitality And Tourism
ISBN: 9781292363516
8th Global Edition
Authors: Philip Kotler, John T. Bowen, Seyhmus Baloglu
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