Visit two locations of the same brand, such as two restaurants or two hotels. Does each location
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Visit two locations of the same brand, such as two restaurants or two hotels. Does each location portray the same brand image? Explain your answer. If the images are inconsistent, how could this affect prospective customers?
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The portrayal of the same brand image can vary across different locations of the same brand especially in industries like restaurants or hotels that r...View the full answer
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Jehal Shah
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Related Book For
Marketing For Hospitality And Tourism
ISBN: 9781292363516
8th Global Edition
Authors: Philip Kotler, John T. Bowen, Seyhmus Baloglu
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