What are the distinctions between healthcare goods and services, and what are the implications of these distinctions

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What are the distinctions between healthcare goods and services, and what are the implications of these distinctions for marketing?

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Marketing Health Services

ISBN: 9781640551558

4th Edition

Authors: Richard K. Thomas

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Question Posted: Jan 13, 2024 07:01 AM

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What are the distinctions between healthcare goods and services, and what are the implications of these distinctions

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Healthcare goods and services although in the same industry have several distinct characteristics which imply different marketing strategies Healthcar...View the full answer

Marketing Health Services

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