A Google Search for this exercise using one-piece swimwear and two-piece swimwear as variant names to seek
Question:
A Google Search for this exercise using one-piece swimwear and two-piece swimwear as variant names to seek potential landing pages from Target Incorporation. Although the two search words speak of close to the same product, they are variants and talk of different interests of the prospects or potential customers searching for them (Target, 2023). The search words led to other landing pages that uniquely identified the correct product and highlighted them to entice the customer to navigate me deeper. The most relevant conversion, in this case, is the number of clicks on the site and the orders generated. The number of clicks shows a prospective customer's desires and provides other data to be analyzed to target the customer better next time (Sponder, 2018). Orders generated are measured by items placed on the cart, either eventually purchased or abandoned but provide an insight into the prospective customers' preferences. These include the length of the stay, the number of products navigated, and the similarities between these products.
Measuring this conversion involves quantifying the quantity as well as the frequency. In the number of clicks, a high number may indicate a high level of interest from a given customer. It may also point to the potential for a referral or seeking alternative products. Increased clicks also communicate indecision, the need for variety, or the need for a better deal than the one provided (Ammerman, 2019). Order quantity also measures the conversion rate from prospect to existing customers. Similarly, the number of unfulfilled orders may indicate potential problems in the checkout process or even some other discouragement that may prevent the complete conversion. The criteria used to identify this hidden conversion analysis of SERP and the analysis of Google ads. The search engine results show the frequency competitors use the searched words and how they have been used to rank Target Incorporation. There were Google ads related to this product, so the product insights were another conversion method. It leaves the number of clicks and orders to the best conversion measure from an organic search. Although the results are impressive, I would not recommend buying the phrases for SEO, as they may not produce the targeted results.
Is your conversion a good KPI? What criteria would you use to evaluate it?
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr