A child psychologist observed 8-year-old children behind a one-way mirror to determine how long they would play

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A child psychologist observed 8-year-old children behind a one-way mirror to determine how long they would play with a toy medical kit. The company that designed the toy was attempting to determine whether to give the kit a masculine or feminine orientation. The length of time (in minutes) the children played with the kits are shown below. Calculate the value of and recommend to management whether the kit should have a male or female orientation.

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Marketing Research

ISBN: 9781119716310

12th Edition

Authors: Carl McDaniel Jr, Roger Gates

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