A market researcher has completed a study of pain relievers. The following table depicts the brand purchased

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A market researcher has completed a study of pain relievers. The following table depicts the brand purchased most often broken down by men versus women. Perform a Chi-square test on the data and determine what can be said regarding the cross tabulation. 

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Marketing Research

ISBN: 9781119716310

12th Edition

Authors: Carl McDaniel Jr, Roger Gates

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