Question: A recent study by AC Nielson has shown that a significant change driver in rural families is the young daughter-in-law. She is today an important

A recent study by AC Nielson has shown that a significant change driver in rural families is the young daughter-in-law. She is today an important buyer of cosmetics and even the latest household products. Given these findings, Lakme and Revlon have decided to launch their products in rural markets. Evolve a marketing plan for the launch of Revlon brand of cosmetics in these markets. (LO2 and 3)

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