Question: Automatic Data Processing, Inc. (ADP), handles payroll and tax fi ling processing for more than 300,000 customers. In other words, fi rms outsource these functions

Automatic Data Processing, Inc. (ADP), handles payroll and tax fi ling processing for more than 300,000 customers. In other words, fi rms outsource these functions to ADP. Suggest possible segmentation bases that ADP might employ in this service market. What criteria would be important to organizational buyers in making the decision to turn payroll processing over to an outside fi rm?

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