How do search, experience, and credence qualities affect the way customers view and evaluate services?

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Marketing

ISBN: 9780357033791

20th Edition

Authors: William M. Pride, O. C. Ferrell

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Question Posted: Dec 16, 2022 05:43 AM

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How do search, experience, and credence qualities affect the way customers view and evaluate services?

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Search qualities refer to the ease with which customers can find information about a service or prod...View the full answer

Marketing

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