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Marketing(20th Edition)
Authors:
William M. Pride, O. C. Ferrell
Cover Type:Hardcover
Condition:Used
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Book details
ISBN: 0357033795, 978-0357033791
Book publisher: Cengage Learning
Marketing Chapter(s) :
Chapter: 1Chapter: 2Chapter: 3Chapter: 5Chapter: 6Chapter: 7Chapter: 8Chapter: 9Chapter: 10Chapter: 11Chapter: 12Chapter: 13Chapter: 14Chapter: 15Chapter: 16Chapter: 17Chapter: 18Chapter: 19Chapter: 20
Chapter: 4
- DaRQ-1
- DaRQ-2
- DaRQ-4
- DaRQ-7
- DaRQ-8
- DaRQ-9
- DaRQ-10
- DaRQ-11
- DaRQ-12
- DaRQ-13
- DaRQ-14
Discussion and Review Questions:>
- SC-1
Strategic Case:>
- VC-2
Video Cases:>
- SC-1
Strategic Case:>