Marketing(20th Edition)
Authors:
William M. Pride, O. C. Ferrell
In Stock: 1 Left
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Solution Manual Includes
Price:
$9.99
Book details
ISBN: 0357033795, 978-0357033791
Book publisher: Cengage Learning
Book Price $0 : Marketing by William M. Pride and O. C. Ferrell, now in its 20th edition, provides a comprehensive overview of contemporary marketing principles and strategies integral to understanding the dynamic interaction between businesses and consumers. This textbook dives into essential aspects of marketing such as market research, consumer behavior, product positioning, and competitive dynamics. The authors employ a strategic framework that allows marketing professionals to succeed and adapt in an evolving marketplace. One of the book's key strengths is its blend of theoretical concepts with practical applications, reflected through real-world case studies that illustrate critical marketing principles in action. The solution manual and answer key included are invaluable tools for students and instructors, facilitating deeper comprehension of the text. Its table of contents is meticulously organized, leading readers through a logical progression from fundamental marketing tenets to advanced strategic insights. This edition emphasizes technology's role in marketing, exploring digital marketing tactics, analytics, and the use of data-driven decision-making. Its reception has been positive, as its clear structure and updated content continue to make 'Marketing' an essential resource for both students and marketing professionals seeking to enhance their strategic acumen. By emphasizing critical thinking and problem-solving, this book prepares its audience to tackle the challenges of the modern marketing landscape. This cheap and concise volume provides a focused approach, perfect for quick yet effective academic review sessions.
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August 15, 2023