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Marketing(20th Edition)

Authors:

William M. Pride, O. C. Ferrell

Free marketing 20th edition william m. pride, o. c. ferrell 0357033795, 978-0357033791
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Cover Type:Hardcover
Condition:Used

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Book details

ISBN: 0357033795, 978-0357033791

Book publisher: Cengage Learning

Marketing Chapter(s) :

Chapter: 1
Chapter: 2

    Strategic Case:

  • SC-1   

    Video Cases:

  • VC-2   
Chapter: 3
Chapter: 4

    Strategic Case:

  • SC-1   
Chapter: 5
Chapter: 6
Chapter: 7

    Discussion and Review Questions:

  • DaRQ-16   

    Video Cases:

  • VC-2   
Chapter: 8

    Discussion and Review Questions:

  • DaRQ-12   
Chapter: 9

    Video Cases:

  • VC-1   
Chapter: 10

    Strategic Case:

  • SC-1   
Chapter: 11
Chapter: 12

    Video Cases:

  • VC-2   
Chapter: 13

    Strategic Case:

  • SC-1   
Chapter: 14

    Discussion and Review Questions:

  • DaRQ-1   
Chapter: 15

    Discussion and Review Questions:

  • DaRQ-2   

    Strategic Case:

  • SC-1   
Chapter: 16
Chapter: 17
Chapter: 18

    Strategic Case:

  • SC-1   
Chapter: 19
Chapter: 20

    Discussion and Review Questions:

  • DaRQ-5   

    Video Cases:

  • VC-1