Question: Is it problematic if brands from different categories have the same purpose? For example, if Coca-Cola (a beverage brand) and Gap (a clothing brand) both

Is it problematic if brands from different categories have the same purpose? For example, if Coca-Cola (a beverage brand) and Gap (a clothing brand) both aspire to improve water efficiency, does it diminish or enhance the impact of each individual brand’s efforts to improve water efficiency?

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