Luxury outerwear apparel brand and retailer Canada Goose will no longer manufacture products with fur after next

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Luxury outerwear apparel brand and retailer Canada Goose will no longer manufacture products with fur after next year. Its announcement followed similar pledges from fashion houses Gucci and Chanel and announcements from department stores in its distribution chain—including Saks Fifth Avenue, Macy’s, Bloomingdale’s, and Nordstrom—that they would stop selling products made with animal fur. These companies are responding to consumer concerns about animal treatment, the societal shift in attitudes toward fur sales, and a California policy that prohibits fur sales. However, Canada Goose and the retailers are still selling other products made with animal products (for example, shearling, goatskin, cattle hide, down, feathers, and leather).


Did the decisions by its distribution channels impact Canada Goose’s decision about the use of fur in its products? Support your response.

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Marketing An Introduction

ISBN: 9780137476459

15th Edition

Authors: Gary Armstrong, Philip Kotler

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