Many observers believe that competition between Microsoft and Google will increase. Identify one or two colleagues to act as Google’s top managers; identify one or two colleagues to act as Microsoft’s top managers. First, the Google team develops a market strategy for Google; the Microsoft team develops a market strategy for Microsoft. The two teams exchange strategies.

Second, the Google team develops a market strategy to counteract Microsoft’s strategy; the Microsoft team develops a market strategy to counteract Google’s strategy. How did you define the competitive market? What did you learn from this competitive-gaming exercise?