Question: To augment your promotion strategy from Chapter 14: 1. Use Figure 15-2 to select the advertising media you will include in your plan by analyzing

To augment your promotion strategy from Chapter 14:

1. Use Figure 15-2 to select the advertising media you will include in your plan by analyzing how combinations of media (e.g., television, Internet, radio, and yellow pages) can complement each other.

2. Use Figure 15-6 to select your consumer-oriented sales promotion activities.

3. Specify which trade-oriented sales promotions and public relations tools you will use.

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