Marketing The Core(7th edition)
Authors:
Roger Kerin
In Stock: 2 Left
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Solution Manual Includes
Price:
$9.99
Book details
ISBN: 1260152138, 1260152135, 9781259712364, 1259712362, 978-1260152135
Book publisher: McGraw-Hill Education
Book Price $0 : Marketing: The Core by Roger Kerin is a comprehensive guide designed to equip students and professionals with essential marketing principles and practical applications. In its 7th edition, the book delves deep into the fundamental themes of marketing such as consumer behavior, market analysis, and strategic planning. It focuses on the importance of understanding customer needs and creating value through effective marketing strategies. The book is structured with a well-organized table of contents that guides readers through each chapter. Kerin effectively uses real-world examples to illustrate marketing concepts, making it easier for readers to grasp complex theories. Moreover, the book includes a solution manual and an answer key for all exercises, providing students with essential tools for self-assessment and learning reinforcement. Each section is designed to not only teach theoretical knowledge but also its application in contemporary marketing scenarios. This edition has been favorably received for its clear writing style and real-life case studies that aid in understanding the practical implications of marketing strategies. By integrating both academic and practical perspectives, 'Marketing: The Core' serves as an indispensable resource for anyone looking to master the art and science of marketing. Equipped with a cheap, concise approach, this guide maximizes knowledge retention affordably.
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