Question: When a company buys a high-end document processor from Xerox or Canon, it is buying a physical product with a bundle of associated services. Describe

When a company buys a high-end document processor from Xerox or Canon, it is buying a physical product with a bundle of associated services. Describe some of the services that might be associated with such a product. Develop a list of the elements or points of interaction that might be refl ected in a customer experience map. How can buyers evaluate the quality or value of these services?

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