Why do companies segment markets? How does market segmentation relate market targeting?

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Marketing An Introduction

ISBN: 9780137476459

15th Edition

Authors: Gary Armstrong, Philip Kotler

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Question Posted: Dec 22, 2022 09:33 AM

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Why do companies segment markets? How does market segmentation relate market targeting?

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Companies cannot profitably serve all consumers in a given market ...View the full answer

Marketing An Introduction

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