One criticism of the four Ps is that they take the sellers view of the market, not

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One criticism of the four Ps is that they take the seller’s view of the market, not the buyer’s view. Briefly describe the four As, which take the buyer’s view of the market.

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Marketing An Introduction

ISBN: 9780137476459

15th Edition

Authors: Gary Armstrong, Philip Kotler

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Question Posted: Dec 22, 2022 09:33 AM

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One criticism of the four Ps is that they take the sellers view of the market, not

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The four As are acceptability affordability accessibi...View the full answer

Marketing An Introduction

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