Why has big data analytics become so popular with firms like United Airlines, American Express, and Ford

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Why has big data analytics become so popular with firms like United Airlines, American Express, and Ford Motor Company?

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Marketing Research

ISBN: 9781119716310

12th Edition

Authors: Carl McDaniel Jr, Roger Gates

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Question Posted: Jan 13, 2023 06:27 AM

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Why has big data analytics become so popular with firms like United Airlines, American Express, and Ford

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Marketing Research

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